Kao creates quality beauty products for men and women based on a philosophy of mutual respect, trust and social responsibility. The brand uses innovative research and development techniques to ensure customer satisfaction and predict customers' future needs. Kao's beauty collection focuses on a range of hair and face care products including the brand's Biore, Liese and Essential series.  Biore is one of the most popular Japanese skin care brands, face washes & sunscreens are the brand's top-selling products.