The name MUJI stems from the Japanese term Mujirushi Ryohin, meaning “no-brand quality goods”. The brand was founded in 1980 with the vision of creating low-cost, high-quality products for the simplicity of daily life. It has since grown exponentially, with more than 700 stores around the world, carrying more than 7,000 items ranging from skin care and clothing to household goods and even food. Best known for its minimalist aesthetic, derived from its commitment to environmentalism and no-brand policy, MUJI focuses not on marketing its brand, but on the universality of its products. It aims to reduce waste through streamlined manufacturing and minimal packaging, creating basic products centred on consumer needs. Bestselling skin care products from MUJI include the Sensitive Skin Moisturizing Milk and Sensitive Skin Toning Water.