ETUDE

ETUDE, formerly known as Etude House, offers high-quality skin care and cosmetics at affordable prices. This South Korean cosmetics brand is known for its playful, youthful, and whimsical approach to beauty products. Etude is part of the Amorepacific Corporation, one of South Korea’s largest beauty and cosmetics conglomerates. Founded in 1985, Etude House has gained popularity both in South Korea and internationally for its vibrant packaging, affordable pricing, and innovative product offerings. The brand’s target audience is generally younger consumers, often emphasizing fun and creativity in their marketing campaigns. ETUDE prides itself on playful makeup, especially lip tints like the Dear Darling Water Gel Tint and eye makeup like the Play Color Eyes eye shadows and Drawing Eye Brow liners. In skin care, ETUDE is known for the Moistful Collagen line and the Soon Jung line, which includes the 2x Barrier Intensive Cream and pH 5.5 Relief Toner for sensitive skin.